Our Take:

• Acumatica has launched a new Alliance Program that makes referring easier.
• The program is free to join and offers benefits such as access to Acumatica content, go-to-market strategies, training portals, and marketing automation tools.
• Designed for accounting firms, private equity firms, ISVs, and consulting firms.

 

Acumatica’s newly launched Alliance Program aims to enhance its partner ecosystem by welcoming organizations that can help companies transition to cloud-based solutions.  The program offers a variety of benefits designed to support partners in expanding their reach and delivering comprehensive solutions to their customers. This strategic move indicates Acumatica’s commitment to driving growth through collaboration and providing its partners with the necessary resources to thrive in a competitive market.

 

The ideal Acumatica Alliance Program member is an organization that helps companies grow and succeed in today’s evolving business landscape. 

 

• Accounting firms
• Private equity firms
• Independent software vendors (ISVs)
• Consulting firms

 

The new Alliance Program joins these existing Acumatica programs: 

 

• VAR Partners:  These Value Added Resellers are the exclusive sales channel for Acumatica, meaning Acumatica does not directly sell its products. As of July 26, 2024 there are 350+ listed on the Acumatica website. They provide a comprehensive suite of services, including evaluation, implementation, training, and ongoing support for Acumatica ERP.

 

• ISV Partners:  Independent Software Vendors develop extensions and specialized solutions that enhance Acumatica’s base functionality. They cater to industry-specific needs and deliver these solutions through Acumatica’s reseller channel, expanding the platform’s capabilities.

 

• OEM Partners:  Original Equipment Manufacturers form strategic technical partnerships with Acumatica, migrating their industry-specific functionalities onto the Acumatica platform. Essentially, they leverage Acumatica’s platform as a foundation for their own offerings.

 

• Services Partners:  These partners specialize in the configuration, development, and technical consultation of Acumatica Cloud ERP. They personalize the system to meet specific customer needs, ensuring the software aligns with unique business processes. As of January 2024 at Acumatica Summit the company indicated “north of 15 partners ” are active in this program.

 

• Alliance Partners:  This new Alliance Program focuses on referrals. These partners introduce Acumatica’s cloud ERP solution to businesses seeking advanced management technology. They can receive referral fees for bringing in new customers and benefit from support throughout the customer lifecycle.

Source: Acumatica